Jaysingpur, Maharashtra — Est. 2025
SoulSet The Story Behind The Brand
Built for people who believe what you wear should reflect who you are — and what you stand for.
The Origin
Clothing Should Carry Meaning, Not Just Designs.
SoulSet was started with a simple idea — clothing should carry meaning, not just designs. Most streetwear today focuses only on trends, but we wanted to create something deeper.
SoulSet was built to bring stories, philosophy, history, and mindset into fashion. Every piece represents a thought, a moment, or an idea that reflects strength, identity, and individuality.
The brand draws inspiration from Indian history, mythology, and powerful cultural narratives — translating them into modern oversized streetwear that people can wear with pride.
From "Ice in My Veins" to the ITIHĀSA series — Kurukshetra and Kali Yuga — every drop represents themes of discipline, resilience, legacy, and inner strength.
SoulSet is not just about t-shirts. It is about wearing a mindset.
— Tejas Malpani, Founder
The Founder
Built From Jaysingpur.
Built For India.
I'm Tejas Malpani — a 24-year-old from Jaysingpur, Maharashtra. SoulSet started as an idea that Indian streetwear deserved its own voice. Not borrowed aesthetics. Not western templates. Something rooted in this soil.
With no marketing budget and no external funding, SoulSet crossed 100+ orders in its first two months — built entirely on organic community, authentic storytelling, and clothing people actually connect with.
Every drop is designed with intent. Every collection tells a story. SoulSet exists for people who wear their mindset.
The Journey
From an Idea to
a Movement.
June 2025
SoulSet Launches
SoulSet.Store officially launches — a premium graphic streetwear brand built around mythology, philosophy, and bold storytelling through oversized tees.
July 2025
First Signature Drop
"Ice in My Veins" launches. Introduced 240 GSM heavyweight cotton with premium DTG prints and statement streetwear aesthetics.
August 2025
100+ Orders Milestone
100+ customer orders fulfilled — entirely through organic reach. Zero marketing spend. Pure community.
September 2025
First Influencer Collaboration
SoulSet's first influencer collab expands brand visibility, introducing the collection to a wider streetwear audience across India.
Oct – Nov 2025
Continuous Drops
New oversized tee designs every month. Consistent product launches while serving growing customer demand — entirely organically.
December 2025
Virat Kohli Legacy Collection
A tribute-inspired drop celebrating iconic sporting legacy through bold graphic storytelling. One of SoulSet's most talked-about releases.
January 2026
SCG 2004 — Ego Collection
Inspired by one of cricket's most iconic innings. Blending sports legacy with premium streetwear design.
March 2026
ITIHĀSA Collection Launches
The ITIHĀSA series arrives — Kurukshetra and Kali Yuga. Ancient Indian narratives meet modern streetwear. SoulSet's most defining chapter yet.
Ongoing
The Movement Continues
Monthly drops, consistent fulfillment, 100+ orders monthly — driven purely by organic community growth. The story is still being written.
Wear Your Mindset
This Is SoulSet.
This Is Your Story.
Every drop is a chapter. Every tee is a statement. Join the community of people who wear what they stand for.